The Quick Fix Mentality - Why Learning Internet Marketing Is Like Learning Golf

As a qualified PGA golf professional who taught golf for 15 years before injury and moved into Internet Marketing as a career, I was amazed to see the striking similarities between the approaches of people to two significantly different activities. I now focus on teaching IM and apply very similar principles to my Internet Marketing clients as I used to my golf students.

The hunger of people for quick fix solutions has always been something that has intrigued me. I look at society and see successful people and admire the work that has gone into them achieving their goals, no matter what field they are in. The top Doctor's and Lawyers of any age have spent years learning their trade. Sportsmen such as Tiger Woods work at incredibly high level on their sport to stay at the top. Celebrities such as Gordon Ramsay, achieve their status through incredible application and work ethics.

It is clear that a high percentage of society look at these people and want similar lifestyles but without an idea of the work involved to see the finished product that we see in our operating theatres, sports arenas, courtrooms and tv screens. The two fields I work in are no different.

Both golf and Internet Marketing allow for the quick fix mindset to take over and ruin our hopes of improvement. both industries are susceptible to sensationalist headlines, designed to draw in consumers.

In Golf, magazines will boast headlines such as "Break 80 in 7 days" or "Hit it 40 yards longer with Tigers method" Equipment manufacturers will boast that their ball, clubs even golf shoes will have you hitting the ball longer and straighter than ever before.

In Internet Marketing similar headlines would be "Earn $20,000 a month in just two hours a day at your PC" or "Warning: You're about to discover the affiliate secrets that the gurus have been keeping from you. The methods the real super affiliates use to make $500 per day, finally revealed by the one guy they trusted to keep quiet" as one particular ebook sales page boasted. The writers of the copy know exactly what buttons to press and which mindset they are tapping into.

The "desperation" mindset, "the easy life" mindset and the "all I have to do is buy the product/magazine/ebook and I am set for life" mindset.

As anyone following this route will know it generally ends in disappointment, and then giving up.

How do I know?

When my career in golf was ended with a back injury, I slipped into the desperation mindset, all of a sudden I was panicing where the money would come from. I found the wonderful tool of the internet, and the sensational headlines of instant riches had me reaching for my credit card. $2000 later I had about 50 ebooks, I had read about 10 and had not made a dime.

Every day I had a new Internet Marketing thought that was going to make me rich, then the next ebook arrived and I was away on something new.

Then as I opened a credit card bill, which had 15 internet marketing products on it, the thought dawned on me that I was no different as a newcomer to Internet Marketing and trying to make money online, than the golf students I had taught for years.

Day after day I would stand on the range and listen to golfers tales of woe. They had watched every DVD, read every magazine, listened to the guys on the TV, spent $3000 on the latest equipment, BUT STILL COULD NOT break 100.

I used to spend my first 40 minute session with such customers, not hitting a golf ball, but by clarifying the thought process that led them to believe that a magazine article could instantly improve them, or a new driver would go 50 yards further than the one they used last week. I used to explain that all good golfers had one thing in common, good sound fundamentals, aim, grip , posture etc. A GOOD SET UP, which enabled them to then swing the club correctly, thus executing the intended shot.

I needed to apply the same techniques to my Internet Marketing business. Of course there is no book that will instantly make me rich, I was chasing around like the golfer, who has a new swing thought every day, I had a new IM idea every day.

In golf it is proven that a step by step plan through the set up will lead to a LONG LASTING more consistent technique. I would put my students on a minimum six week course, in which I banned them from reading, books, magazines and watching DVD's. I would give them one element of the SET UP such as AIM and that was there weeks practice. Once they had mastered that element ONLY then would we move onto the next project. What happened? I built a "stable" of successful clients and had a record of players who consistently improved and practiced better.

The process I went through in IM was exactly the same. First I had to visualise my "shot". What was it that I was trying to build, for the LONG TERM. Once that was identified which skills did I need to execute it. There are numerous aspects to the SET UP of a successful Internet Marketing business, from building websites, copy writing, SEO, advertising, product selection, the list is extensive. Each skill needs to be learned, and then applied, learn 5 or 6 skills you have a SET UP. Just like golf you have it for life!

There is a $10,000 dollar a month income to be made, but it will not fall in your lap. To succeed takes work. If you have the golfer mentality in you, try and recognise it, not only will your game improve your life will to.

Next time - Step by Step through the IM set up.

Iain Higgins, is an active member of the Professional Golfers Association who still teaches golf today. His golf coaching was limited by injury so he then applied his techniques of golf coaching to IM. Having made $500,000 in two years he turned to training others in Internet Marketing. In 2005 he took 12 students through his Im mentor programme and 10 now earn 5 figure monthly incomes. His passion for coaching and will for his students to succeed is second to none

http://www.immentor.co.uk

How To Learn Golf - Beginner's Golf Guide

I grew up on a golf course. Mine was the perfect golfing family. Our surname was identified with one of the greatest golfers of the 20th century, Bobbie Locke (no relation though!). My father courted my mother on the golf course and she learnt to play and my brothers did too. But I never really got to play golf really well – but if I had had access to the beginner’s golf guide I want to tell you about, well, my golf career would have been very different!

Learning golf is ideal for families. It is also ideal for getting away from families – it is your choice! Fact is that 80% of American golfers never really make it to the top ! Learning golf is like learning a musical instrument. With the essence of the game being to use a club to send a ball to a target, the essence of learning golf is to learn how the club must swing to the target if the ball is to go to the target. A significant part of learning golf is learning the most efficient and consistent wrist motion for the forward or target hand.

How To Learn Golf

Learning golf doesn't have to be difficult. Learning the lesson to be learned often requires a shift in our understanding that alters the way we think about what we believe. Learning patiently, drawing from nature with observation, experiment, and deduction leads one in the directions of long-term progress. Learning the mind/body game is long overdue if you are serious in your pursuit of high performance and excellence in golf or business. Without learning golf, one cannot play golf properly. But learning golf can be fun and be really enjoyable.

Equipment

Equipment should "fit" the golfer as to length, weight, and "feel". Equipment is supplied at the beginners and intermediate levels. Golf equipment for a training program is inexpensive, portable and is definitely used in the convenience of your home. These people -- who spend untold zillions of dollars on equipment, lessons, magazines, books, and assorted paraphernalia -- are the ones for whom this is written. The main reason, I think, is because the secrets make golf seem far more difficult than purveyors of equipment, golf travel, golf lessons and golf magazines care to admit.

Maybe there are no shortcuts, but there certainly are a lot of other factors needed to become a top player: like a good teacher, high tech equipment, proper course management, and plain old 'grit and determination'. The guide below will really set you on the right road to learning golf.

Robert Locke is an Internet Marketer specializing in Health, Wellness and Fitness. How To Learn Golf- The Beginner's Guide. http://www.usfreeads.com/887274-cls.html

How to Learn Golf Quickly

Golf is a game that can be learned not only for pleasure but also for business. To learn golf is not as such complicated as the rules are quite simple. However, people keep distance from the game due to its basics and skills required for it. But just a bit detailed study of the basics and lots of practice can simply lead you on the way of learning the game of golf similar to a professional.

Best Method to Learn Golf

Taking a lesson on golf from a professional proves really helpful and is considered as the best method to learn golf. Golf courses in your area can provide you with the numbers of golf professionals. Setting up of a lesson is important before you enter into the golf course.

Reading of the Books and Watching the Tapes

Reading books and watching instructional videos on the game is the quickest means to learn golf fundamentals. Get these books as well as videos from the local book /video library. There is more than sufficient material on the topic.

While you are looking for books related to skills, make sure that they have adequate illustrations and images. Doing things theoretically and practically are two different things. Visual representation of skills makes it easy for you to comprehend. It must contain all the details of the topic required to learn golf. Similarly, video is also yet another option to learn golf. Generally these videos are hosted by golf experts or they are prominent instructional coaches of the game.

Use Internet

You can get lots of information about the golf online. However, it is important to choose the right site as it will provide you with a complete lesson and you are not required to leave your monitor screen. There are hundreds of articles and even radio broadcasts on the topic also to listen to learn golf.

Practice Makes a Man and a Woman Perfect

Undoubtedly, practice is the only way to learn or gain expertise in any work or game. The simple formula is the more you practice the game, more you get efficiency. Once you are familiar with the basic rules of the game with the help of books and videos, all you need to do thereafter is to work on the swing.

After practicing on your swing, just go to the back yard of your home or to a driving range and do practice to learn golf perfectly.

My name is Rob Gutenheim and I am playing Golf since 20 years with a handicap of 5. I wrote several articles about Golf, you will find more about my work at : [http://www.jrgolfequipment.com/]